Understand Industry Trends
Trough Data

Drawing on Zygmunt Bauman's idea of "liquid modernity", this Tmall report argues that static labels such as age, gender and city tier no longer predict what people buy - brands must shift from defining consumers by identity to reading them moment by moment. Using Tmall transaction and behaviour data, it identifies four consumption trends for 2026 (radical authenticity, borderless and folded scenarios, self-pleasure and resonance, intelligent evolution) and the five psychological drivers behind them: certainty and control, a burden-free life, the pull of self-optimisation, identity and belonging, and sensory gratification. It then introduces a segmentation formula - base segment x trend field x decision factor - that splits five broad demographics into 20 new consumer segments, each profiled with market size, psychological triggers, product attributes and key operating metrics. It closes with an anchor-operate-connect playbook for building reliable growth in a fluid market.

This report examines how the shift to AI-mediated information is reshaping brand management. Part one identifies five structural changes in how information is produced, intermediated, distributed, converted and retained, and five resulting challenges: migrating user entry points, content flooding that makes credibility scarce, harder-to-trace misinformation, weakening media visibility, and the breakdown of traditional brand management systems. Part two outlines four opportunities: capturing the AI recommendation entry point, building healthy digital cognitive assets, new growth room for specialist and vertical brands, and faster crisis monitoring and prediction, illustrated with cases including GM, BairesDev, Hellmann's, Brooks and Notion. Part three introduces the AI Brand Health Index (AI-BHI), a bottom-up C-B-A three-layer framework with a 50:30:20 benchmark weighting, validated through causal chain, sensitivity and robustness testing. Part four sets out trends and strategies coveri

Based on sampled social content data from January 1 to June 5, 2026, this report reviews six high-traffic categories: apparel, beauty and personal care, maternity and baby, food and beverage, home furnishing, and sports and outdoors. Each section covers commercial content trends, category interaction share, fast-growing subcategories, and the hot topics and keywords driving them. Key findings include knitwear, base layers and bag charms leading apparel growth; body care and men's skincare breaking out in beauty, with repair-focused claims surging; parenting demand extending from food and clothing into daily living and travel; flavor blending and heritage recipes shaping food and beverage; smart plus aesthetic design driving home appliances; and sportswear, sporting events and sports-led travel expanding outdoor content. The report closes with marketing recommendations for each category.

Since ChatGPT launched in 2022, people have shifted from searching links to asking AI for direct answers. As traditional SEO becomes less effective, Generative Engine Optimization (GEO) has emerged to improve a brand's visibility, citation, and credibility in AI-generated responses. GEO is becoming a key strategy for reaching users and building influence in the AI era.

From 2022 to 2025, county-level consumption shifted toward rationality, with a decline in status-driven demand and an expansion of experience-based spending. High homeownership and low debt bolster market resilience, yet chains face diseconomies of scale.

In 2026, marketing enters a new era of human-AI collaboration. This report reveals 9 key trends—including search reconstruction, scenario-triggered media, and omni-channel retail—emphasizing the balance between tech empowerment and human resonance

Going Global examines how Chinese manufacturing is shifting from exporting products to exporting value chains. Based on extensive field research, it shows firms building distributed factories in Southeast Asia, Mexico, and Europe to bypass tariffs, localize operations, reorganize resources, and build global operating capabilities to reshape supply chains.

In his CES keynote, Jensen Huang outlined the rise of Physical AI and its convergence with the VERA RUBIN computing platform. He described how accelerated computing, foundation models, and full-stack systems enable AI to understand physical laws, unlocking real-world applications in robotics, manufacturing, and autonomous driving.

Surveying 4,500 shoppers in US, UK, FR, DE & NL, this report reveals 2026 marketplace trends, showing trust, transparency & tech shape shopping.

Global light vehicle sales are set to grow under 2% in 2026. While China and the US slow down, Europe sees a slight recovery. Electrification and tariffs will reshape the market.

Global demographics are shifting rapidly. China’s aging is accelerating and is expected to become a super-aged society around 2030. As traditional growth and governance models strain, this report examines key challenges and transition paths during the 15th Five-Year Plan and proposes a China-specific aging governance framework with global relevance.

China's $72.4B beauty market shifts to 'rational growth' in 2025. Policy and tech drive domestic brands to win via ingredient innovation and supply chain mastery. This report maps brand transformation based on channel, consumer, and capital dynamics.

Consumers are resisting algorithmic manipulation; they desire greater control over their digital experiences and demand that brands prioritize human empowerment over efficiency. As lifespans extend and life milestones become increasingly fluid, traditional life stages are being disrupted. Consumers are redefining what it means to be "young" and are continuously seeking self-fulfillment and satisfaction throughout an extended mid-life journey. As interpersonal interactions become increasingly automated and impersonal, consumers are retreating into self-contained "bubbles." Brands that seize this opportunity can reignite the everyday connections that are otherwise fading away.

This report reveals insights from 470 sellers across the US, UK, France, Germany, and the Netherlands on how brands and retailers are expanding, overcoming challenges, and setting priorities for the year ahead.

The sharing economy leverages the internet to allocate resources and meet diverse needs, reshaping daily life. Digital-native Gen Z is active, creative, and confident on sharing platforms. The 2017 CBNData report shows they exhibit unique traits across interests, housing, auctions, skills, lifestyle, and charity, with frequent interactions and an average of 17 posts per user.